Smashing Coke’s spin campaign

A Day in the Life Add comments

So we’ve discussed Coke’s bizarre ‘myth-busting’ campaign in these pages before. I’ve been asking Coke for weeks for an on-air interview – and the best I could get was an offer to email them my questions so I could get some written answers. Call me cynical, but sending off my queries so they can be pored over for days by an underemployed professional spin doctor with a corner office and a company car doesn’t strike me as conducive to getting a fair dinkum response. In fact it’s even more gutless when you consider their chief spinner is former Sydney breakfast radio host Sally Loane – you’d think she’d be able to handle herself. Anyway… click HERE to read on.

Be Sociable, Share!

Leave a Reply

You must be logged in to post a comment.

Entries RSS Comments RSS Log in