Solving the marketing riddle pays dividends

A Day in the Life Add comments

Marketing baffles many businesses because it throws up so many questions. Who is buying your product or service? What is unique about your offering; is it price, quality, or maybe service? And do you need to use different marketing strategies for wholesalers, retailers and punters? Well luckily that’s the topic we explore on the new show I’m hosting this week. So tune in and meet Liz and Brad Cornish from Cronulla Cruises who use new media to market their eco tours and Ross Stanford from Cinemedia who delights his customers with champagne and sterling after sales service. Find out their secrets and plenty more fresh marketing ideas tomorrow night on Small Biz Central at 9.30pm on TVS. (But if you do miss it you can watch all the episodes of the show on our website.)


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