Solving the marketing riddle pays dividends

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Marketing baffles many businesses because it throws up so many questions. Who is buying your product or service? What is unique about your offering; is it price, quality, or maybe service? And do you need to use different marketing strategies for wholesalers, retailers and punters? Well luckily that’s the topic we explore on the new show I’m hosting this week. So tune in and meet Liz and Brad Cornish from Cronulla Cruises who use new media to market their eco tours and Ross Stanford from Cinemedia who delights his customers with champagne and sterling after sales service. Find out their secrets and plenty more fresh marketing ideas tomorrow night on Small Biz Central at 9.30pm on TVS. (But if you do miss it you can watch all the episodes of the show on our website.)

 

Growing pains a businessman’s headache

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Getting a business up and running is one thing, but growing it to its maximum potential can be where budding entrepreneurs really feel outside their comfort zone. Tricky questions are everywhere. Do they develop new products or target new customers? What is the point of difference between them and their competition? And is there a danger they could grow too fast? One step wrong could spell disaster. Well lucky business growth is the slippery topic being explored this week on new television show Small Biz Central which I host on TVS. Watch tonight, Tuesday April 26, at 930pm on Digital Channel 44, or Analogue Channel 31, or on Thursday at 1130pm or Saturday at 830am. Or stream it live here, visit the show’s website here, or download the TVS iPhone App here.

Happy staff make business boom

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Any business person will tell you their most important asset is their staff. But how can business owners ensure their workers maximise their output, are happy on the job and most critically stick around for the long haul? Well that’s the topic being explored this week on the new show I’m hosting called Small Biz Central. We take viewers on an armchair tour through thriving enterprises across the city and bring their questions to a panel of experts from academia, industry and government. This week we meet a Newtown electrician and a Blue Mountains ugg boot maker both striving to find staff. Watch tonight, Tuesday April 19, at 930pm on Digital Channel 44, or Analogue Channel 31, or on Thursday, April 21 at 11.30pm or Saturday, April 23rd at 830am. Or stream it live here, visit the show’s website here, or download the TVS iPhone App here.

 

Morning TV: my cup of tea

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Went on Channel Seven’s The Morning Show yesterday – it was fun. Kylie and Larry are actually very funny, and it’s all off the cuff. It’s actually a very warm show – the producers are fantastic. And there’s famous faces everywhere… had a long chat to Kate Ritchie in the green room and then went to make up and there was Edwina Bartholemew (who I know from 2GB) and next to her who else but Kochie who was getting his hair trimmed… yeah it was good… you can watch it here.

Two shows in one night? It’s no biggie

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So the people at the SBS show Insight gave me a call the other day cos they needed mine. So I said yes and it was a blast. Very interesting stuff. It goes to air tonight – at 7.30pm (You can watch it online forever here). And then at 9.30 the new show I’m hosting premieres. It’s called Small Biz Central and airs on TVS – digital 44, or analogue 31 if you’re in Sydney, or watch it on the iPhone App if you’re not. Two shows in one night? It’s no big deal ;-)

Hippest Festival in the Southern Hemisphere

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It’s a little known fact that Surry Hills is home to the biggest concentration of hipsters in Australia. Actually scratch that. It’s home to the biggest concentration of hipsters in the Southern Hemisphere. In fact studies have shown it’s second only to NY City, San Fran and London in hipness. That’s why you should head up there today for the Surry Hills Festival. It’s all happening on Crown St in the park opposite The White Horse Hotel…  and the Park near the top of Devonshire St. So come see all the fashionistas strut. I’ll be MCing the Green Stage. Come say hi.

Big Brother reunion Uncut

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I can’t believe it’s taken this long for someone to do this! A Current Affair has got a whole lot of BB housemates together to reminisce about old times and yak about what they’re up to now. It’s going to be fun. So tune in tomorrow, at 6.30pm on Channel 9 to have a watch. (I took this photo on set – you can see Jess all smiley, and Pete Timbs and Sarah-Marie front row… and Logan David on the left and Camilla and David and Bree up the back… Reggie’s reaching down next to Trevor, who’s sitting near Aleisha and Pete)      P.S. The show’s been posted online – here’s a link to it!

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New show takes care of business

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Business is hard – beating out competition, looking after staff, paying tax and at the end of the day trying to turn a profit. But at least a new show is backing up local businesses with a bit of old fashioned straight shooting advice. Small Biz Central (which by co-incidence happens to be the new show I’m hosting ;-) ) takes viewers on an armchair tour through budding enterprises across the city and brings their questions to a panel of experts from academia, industry and government. Along the way we meet an inventor who’s developing fire blankets for houses, a Jumping Castle builder who’s working miracles for The Wiggles and a turbo maker who’s showing the Americans a thing or two about drag racing. Sound exciting? Good. So tune in next Tuesday at 9.30pm on TVS. Or download the TVS App and watch it live on your iPhone.

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Good Stuff in Gaza

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You don’t often hear good news stories coming out of the Gaza Strip. Least of all about a charity marathon to run the entire length of the country to raise money for the local kids being put on a young Ozzie. Well if you DO want to hear such a story you’ll have to listen to 2SER breakfast tomorrow (6-9). It’s at 107.3FM. And we have some great podcasts of previous episodes too – like one with real live vampires… you can listen here. (And you can stream 2SER here… oh and to donate to the Gaza Marathon click here)

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Comic Genius Hits 2SER

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Nick Coyle is more than just a great writer. He’s also a fantastic performer and an even better flower arranger. He’s also pregnant which, whether he’s good at it or not, is pretty amazing. He’ll be on the show tomorrow – as well as freshly minted Greens MP Jamie Parker… who’ll be explaining to us how it feels to knock off a progressive woman to win power. So tune in to 2SER 10.7.3FM tomorrow from 6am-9am. Oh, btw you can listen to our podcasts here.

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